Nomads is an online platform designed for business owners looking for freelancers and for freelancers looking to offer their services. The name "Nomads" came to our mind as creative freelancers to us are always on the move and free to roam. We also chose this name as we wanted a hint of the region, being based in Kuwait, it made sense to make this a lot more localized.

Since this is platform for freelancers, we wanted the logo to be an identity for them, away from the corporate look and embracing the creative direction. The logo features an Arab nomad that is masked. The brand digs deeper into the identity where we made "digital" sand dunes. These are portrayed through subtle yet colorful lines.